KEMORE

KEMORE is a coffeeshop, a project by an ice-cream manifacturer of Italian gelato in Vietnam. To expand their brand, KEMORE is now serving more than just ice cream - coffee and desserts, which is reflected in their brand name ( “Kem” - ice cream + More). The logo expresses this hidden meaning thorough a monogram of interlaced Ms. Simple line illustrations of main products are created to accompany the logo and to be a recognizable design element of the brand.